From 1–2 to 4 SQLs/month
An SAP implementation partner scaled its pipeline from 1–2 to 4 qualified meetings per month within 3 months. Signal basis: ERP tenders and SAP license renewals.
The Challenge
Your sales team is working. But the pipeline isn't growing.
Most B2B companies don't have a lead problem. They have a control problem: no system that detects buying signals before the competition does. No process that reliably turns signals into qualified meetings. Synthetic Lead Management solves exactly that. Not with more campaigns. But with a different system.
67%
Leads without buying signal
of B2B leads show no verifiable buying signal at the time of outreach
67%
SQL rejection rate
of marketing leads are rejected by sales – too early, too unqualified, too little context
4–6 Mo.
SDR team ramp-up
to build an in-house SDR team until the first productive SQL handover
Methodology
The 7-Step Process.
From target definition to SQL handover – fully systematized.
01
ICP Definition
AI-powered
We define your Ideal Customer Profile with AI support: firmographics, technographics, and historical conversion data. Result: a precise, measurable profile of your best customer.
02
Target Universe
180,000+ companies
Automatic calculation of your addressable market in the DACH region. All companies matching your ICP are scanned daily for buying signals.
03
Signal Mining
23 buying signal patterns
Daily scan for verified buying signals: job postings, tech-stack changes, funding rounds, compliance events, and 18 more DACH-specific patterns.
04
Data Enrichment
8+ data sources
Each signal is enriched with 8+ sources: contact data, decision-maker mapping, LinkedIn, tech stack, revenue, headcount. Fully GDPR-compliant.
05
Inside Sales
300+ agents, 27 languages
Qualified leads are contacted by our multilingual sales agents – with AI-generated battle cards and personalized sequences. No cold calling.
06
AI Analysis
Continuous learning
Every call is live-transcribed, analyzed, and scored with sentiment. The system learns monthly: which patterns lead to SQLs, which sequences convert.
07
SQL Handover
With prep pack
Every SQL is handed over with a complete prep pack: transcript, signal reason, score breakdown, recommended next step. Your sales team enters the conversation prepared.
Results
What clients report.
8 SQLs in one quarter
A mechanical engineering firm opened three new industry segments in 6 weeks – without an in-house SDR team. Basis: investment signals from funding databases and capex announcements.
NIS2 compliance as a lever
A cybersecurity provider used NIS2 compliance deadlines as a buying signal pattern. EVERLEAD identified 4,100 affected companies – 155 became qualified leads.
What others can't deliver.
Demand Gen Agencies
Campaigns without SQL guarantee, high scatter loss, no process through to handover
Intent Data (Bombora, 6sense)
Data only – no process, no sales, no measurable outcome
Outbound Agencies
LinkedIn-only, no continuous learning, no enrichment depth, no AI analysis
In-house SDR Team
3–6 month ramp-up, 35% turnover, fixed costs without guarantee
Synthetic Lead Management: Signal Intelligence + AI Scoring + Inside Sales Execution + SQL Guarantee. One system. One outcome.
Investment
Three Packages. One System.
All prices net plus applicable VAT. One-time setup fee at the start. Minimum term 12 months.
€
Setup-Fee (one-time): 15.000 €
ICP workshop · Signal configuration · CRM integration · Inside sales onboarding
Terms
Minimum term12 months
RenewalAutomatic 12-month renewal unless cancelled 90 days before end
Ramp-upT+0 to T+50 — SQL guarantee from month 3
PaymentMonthly in advance by SEPA direct debit or bank transfer
Download full documentation
Price list, product description, OMR presentation and sales materials
The Team
Experience that counts.
Synthetic Leads is a product by EVERLEAD – developed and operated by ALEX & GROSS GmbH.
Jochen Gross
Managing Partner ALEX & GROSS
Andreas Alex
Managing Partner ALEX & GROSS
Dragica Vujovic
COO ALEX & GROSS
ALEX & GROSS GmbH
300 employees · 20+ years B2B marketing & sales · 50+ client rollouts · Mannheim, Germany
SAP Partner · 4 EMEA locations · 27 languages
FAQ
Frequently Asked Questions.
How quickly will we see first results?
Typically 30–42 days after kickoff.
You will typically receive your first qualified meetings within 30–42 days after kickoff. The ramp-up takes 2 weeks for setup and ICP fine-tuning.
Is this GDPR-compliant?
Yes. All data from publicly available sources.
Yes. All data comes from publicly available sources (commercial registers, LinkedIn, job portals). No third-party cookies, no tracking pixels. Legal basis: Art. 6(1)(f) GDPR.
Do we need our own sales team?
No. Our inside sales team handles the entire outreach phase.
No. Our inside sales team handles the entire outreach phase. You receive fully qualified meetings – your team closes.
What sets Synthetic Leads apart from intent data tools?
Intent data tools deliver data. We deliver results.
Intent data tools deliver data. We deliver results. The difference: we combine signal intelligence with AI scoring and human inside sales into a complete process through to SQL handover.
Is there a minimum contract term?
12-month minimum, then automatic renewal.
The minimum term is 12 months. After that, automatic renewal unless cancelled 90 days before the end. One-time setup fee at the start.
Free Consultation
30 minutes. Your ICP. Your market. Your SQL quota.
We analyze your Ideal Customer Profile live, estimate your addressable market potential in the DACH region, and show you which buying signals your target customers are currently sending. Free. Non-binding. Concrete.
-
01
ICP Analysis
We define your target profile together and estimate your market potential -
02
Signal Preview
First signals from your target market – live in the meeting -
03
Package Recommendation
Which package fits your goals, your market, your team size